If you are looking for a deeper analysis of the characteristics of an influencer's audience, our Personality Insights data is perfect for you. TapInfluence grabs data on the personality traits, needs, and values of an influencer's core audience powered by StatSocial and IBM Watson. You can utilize this data to help you find and market to your key target audience. 

These Personality Insights are divided into a few key areas:

  1. The audience's needs
  2. The audience's personality traits
  3. The audience's values 

The various factors that each sections breaks into are shown below. 

Note: Keep in mind that your search results are going to show the influencer with the highest concentration of audience members displaying high amounts of the trait you're searching for. You can also search multiple traits at once!

What does this audience subset need? 

Needs Challenge: Have an urge to achieve, to succeed, and to take on challenges. Needs Closeness: Relish being connected to family and setting up a home.
Needs Curiosity: Have a desire to discover, find out, and grow.
Needs Excitement: Want to get out there and live life, have upbeat emotions, and want to have fun.
Needs Harmony: Appreciate other people, their viewpoints, and their feelings.
Needs Ideal: Desire perfection and a sense of community.
Needs Liberty: Have a desire for fashion and new things, as well as the need for escape.
Needs Love: Enjoy social contact, whether one-to-one or one-to-many. Any brand that is involved in bringing people together taps this need.
Needs Practicality: Have a desire to get the job done, a desire for skill and efficiency, which can include physical expression and experience.
Needs Self-Expression: Enjoy discovering and asserting their own identities.
Needs Stability: Seek equivalence in the physical world. They favor the sensible, the tried and tested.
Needs Structure: Exhibit groundedness and a desire to hold things together. They need things to be well organized and under control. 

What personality characteristics does this audience display? 

Audience Personality Traits of Agreeableness and Sub-Types Below. 

Audience personality traits of Agreeableness Sub-Type Altruism: Find that helping others is genuinely rewarding, that doing things for others is a form of self-fulfillment rather than self-sacrifice.
Audience personality traits of Agreeableness Sub-Type Cooperation: Dislike confrontation. They are perfectly willing to compromise or to deny their own needs to get along with others.
Audience personality traits of Agreeableness Sub-Type Modesty: Are unassuming, rather self-effacing, and humble. However, they do not necessarily lack self-confidence or self-esteem.
Audience personality traits of Agreeableness Sub-Type Morality: See no need for pretense or manipulation when dealing with others and are therefore candid, frank, and genuine.
Audience personality traits of Agreeableness Sub-Type Sympathy: Are tender-hearted and compassionate.
Audience personality traits of Agreeableness Sub-Type Trust: Assume that most people are fundamentally fair, honest, and have good intentions. They take people at face value and are willing to forgive and forget.

Personality Traits of Conscientiousness and Sub-Types Below.

Audience personality traits of Conscientiousness Sub-Type Achievement Striving: Try hard to achieve excellence. Their drive to be recognized as successful keeps them on track as they work hard to accomplish their goals.
Audience personality traits of Conscientiousness Sub-Type Cautiousness: Are disposed to think through possibilities carefully before acting.
Audience personality traits of Conscientiousness Sub-Type Dutifulness: Have a strong sense of duty and obligation.
Audience personality traits of Conscientiousness Sub-Type Orderliness: Are well-organized, tidy, and neat.
Audience personality traits of Conscientiousness Sub-Type Self-Discipline:
Have the self-discipline, or "will-power," to persist at difficult or unpleasant tasks until they are completed.
Audience personality traits of Conscientiousness Sub-Type Self-Efficacy:
Are confident in their ability to accomplish things.

Personality Traits of Extraversion and Sub-Types Below.

Audience personality traits of Extraversion Sub-Type Energetic: Lead fast-paced and busy lives. They do things and move about quickly, energetically, and vigorously, and they are involved in many activities.
Audience personality traits of Extraversion Sub-Type Assertiveness: Like to take charge and direct the activities of others. They tend to be leaders in groups.
Audience personality traits of Extraversion Sub-Type Cheerfulness: Experience a range of positive feelings, including happiness, enthusiasm, optimism, and joy.
Audience personality traits of Extraversion Sub-Type Excitement-seeking: Are easily bored without high levels of stimulation.
Audience personality traits of Extraversion Sub-Type Friendliness: Genuinely like other people and openly demonstrate positive feelings toward others.
Audience personality traits of Extraversion Sub-Type Gregariousness: Find the company of others pleasantly stimulating and rewarding. They enjoy the excitement of crowds.

Personality Traits of Neuroticism and Sub-Types Below.

Audience personality traits of Neuroticism Sub-Type Anger: Have a tendency to feel angry.
Audience personality traits of Neuroticism Sub-Type Anxiety: Often feel like something unpleasant, threatening, or dangerous is about to happen. The "fight-or-flight" system of their brains is too easily and too often engaged.
Audience personality traits of Neuroticism Sub-Type Depression: Tend to react more readily to life's ups and downs.
Audience personality traits of Neuroticism Sub-Type Immoderation: Feel strong cravings and urges that they have difficulty resisting, even though they know that they are likely to regret them later. They tend to be oriented toward short-term pleasures and rewards rather than long-term consequences.
Audience personality traits of Neuroticism Sub-Type Self-Consciousness: Are sensitive about what others think of them. Their concerns about rejection and ridicule cause them to feel shy and uncomfortable around others; they are easily embarrassed.
Audience personality traits of Neuroticism Sub-Type Vulnerability: Have difficulty coping with stress. They experience panic, confusion, and helplessness when under pressure or when facing emergency situations.

Personality Traits of Openness and Sub-Types Below.

Audience personality traits of Openness Sub-Type Adventurousness: Are eager to try new activities and experience different things. They find familiarity and routine boring. Audience personality traits of Openness Sub-Type Artistic Interests: Love beauty, both in art and in nature. They become easily involved and absorbed in artistic and natural events. With intellect, this facet is one of the two most important, central aspects of this characteristic.
Audience personality traits of Openness Sub-Type Emotionality: Have good access to and awareness of their own feelings.
Audience personality traits of Openness Sub-Type Imagination: View the real world as often too plain and ordinary. They use fantasy not as an escape but as a way of creating for themselves a richer and more interesting inner-world.
Audience personality traits of Openness Sub-Type Intellect: Are intellectually curious and tend to think in symbols and abstractions. With artistic interests, this facet is one of the two most important, central aspects of this characteristic.
Audience personality traits of Openness Sub-Type Liberalism: Have a readiness to challenge authority, convention, and traditional values. 

What are the audience values? 

Values Conservation: Emphasize self-restriction, order, and resistance to change. Values Hedonism: Seek pleasure and sensuous gratification for themselves.
Values Openness to Change: Emphasize independent action, thought, and feeling, as well as a readiness for new experiences.
Values Self-Enhancement: Seek personal success for themselves.
Values Self-Transcendence: Show concern for the welfare and interests of others. 


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