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Reach Data for Each Channel

The number of an influencer’s visitors or followers of their blog or social networks.

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Blog Reach

The number of Monthly Unique Visitors (MUV) for an influencer’s blog site. 

Sources: Google Analytics and SimilarWeb

Update frequency: Daily (last 30 days)

 

Facebook Reach

Facebook Reach metrics can come from two different sources: Facebook Page or Facebook Profile, depending on which one an influencer has connected. For a Facebook Page, reach is defined as the number of Page Likes. For a Facebook Profile, reach is defined as their number of friends.

Source: Facebook API

Update frequency: Hourly 

 

Twitter Reach

Twitter reach is defined as a profile’s number of followers.

Source: Twitter API.

Update frequency: Hourly

 

Instagram Reach

Instagram reach is defined as a profile’s number of followers.

Source: Instagram API

Update frequency: Hourly

 

Pinterest Reach

Pinterest reach is defined as a profile’s number of followers.

Source: Pinterest API. 

Update frequency: Hourly

  

Youtube Reach

YouTube reach is defined as a channel’s number of subscribers.

Source: YouTube API. 

Update frequency: Hourly

  

Google+ Reach

Google+ reach is defined as a profile’s number of followers.

Source: Google+ API. 

Update frequency: Daily

  

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View Data for Each Channel

The number of views for an influencer's blog or social network posts

The number of views of a post may be actual or estimated based on availability.  The source can be TapInfluence’s tracker or social networks’ public API. 

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Blog Views (Actual Views)

Blog views are defined as the number of pageviews captured by TapInfluence’s pixel tracking code on an influencer’s blog post. 

Source: TapInfluence Tracking Pixel

Update frequency: Real-time 

  

Facebook Post Views (Actual)

Beginning May 1st, 2018, Facebook views are directly sourced from the Facebook API. A Page Post Impression, as defined by Facebook, is the count of the number of times a post from a Facebook Page is displayed. Users may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it, that would count as two impressions.
 
There are three different aspects of Post Views. Note that they do not sum up to Post Views since they are not mutually exclusive.
 
Paid Impression
The number of times your Page's post entered a person's screen through paid distribution such as an ad.

Organic Impression
The number of times your Page's posts entered a person's screen through unpaid distribution.

Viral Impression
The number of times your Page's post entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.

Facebook Video Views (Actual)

Facebook Video views are defined as the total number of times a Facebook Video was viewed for at least 3 seconds or to the end, whichever happened first.  Once Facebook Live completes and posted, Facebook Live Views are tracked as Facebook Video Views. 

Source: Facebook API 

Update frequency: Hourly 

  

Twitter Views (Estimated)

Twitter views are estimated as 5% (default) of a Twitter Tweet’s Reach.  The estimation percentage is configurable for each Customer.  

  

Instagram Views (Estimated)

Instagram views are estimated as 65% (default) of a Instagram Post’s Reach.  The estimation percentage is configurable for each Customer. 

  

Pinterest Views (Estimated)

Pinterest views are estimated as 45% (default) of a Pinterest Pin’s Reach.  The estimation percentage is configurable for each Customer. 

  

YouTube Views (Actual)

YouTube video views are defined as the number of legitimate views for an influencer’s Youtube video.  View legitimacy is determined internally by YouTube.

Source: YouTube API

Update frequency: Hourly

  

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Engagements Data for Each Channel

The number of engagements for an influencer's blog or social network posts

The number of engagements of a post can vary depending on metrics availability from each channel. Each channel can have different actions that are counted towards user engagement. 

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Blog Engagements

The number of engagements = Clicks to Post + Clicks to Brand URLs + Comments + Shares + Saves

  • Clicks to Post is defined as the number of times visitors clicked on a link through to a blog post from social media or other sources. 
  • Click to Brand URLs is defined as the number of times visitors clicked on a brand’s URL within a blog post. 
  • Comments is defined as the number of comments posted to a blog post using the TapInfluence comment widget for a blog post.  
  • Shares is defined as the total number of times the blog post was shared to Facebook via that blog’s share widget. 
  • Saves is defined as the total number of times the blog post was shared to Pinterest via that blog’s share widget. 

Source: TapInfluence tracking system, TapInfluence comment widget, SharedCount

Frequency: Daily

Twitter Engagements

Total engagements = Clicks to Brand URLs + Retweets + Favorites

  • Clicks to Brand URLs is defined as the number of times visitors clicked on a brand’s URL from a Twitter tweet.
  • Retweets is defined as the number of retweets of a Twitter tweet. 
  • Favorites is defined as the number of favorites of a Twitter tweet.

Sources: TapInfluence tracking system, Twitter APIUpdate frequency: Hourly

Facebook Engagements

The number of engagements = Clicks to Brand URLs + Shares + Comments + Reactions (Like, Love, Wow, Haha, Sorry, Anger)

  • Clicks to Brand URLs is defined as the number of times visitors clicked on a brand’s URL from a Facebook post. 
  • Shares is defined as the number of shares of a Facebook post. 
  • Comments is defined as the number of comments on a Facebook post.  
  • Reactions is defined as the number of reactions to a Facebook post. Reactions are consisted of Like, Love, Wow, Haha, Sorry, and Anger.

Source: Facebook API, TapInfluence tracking system

Update frequency: Hourly

Pinterest Engagements

Total engagements = Clicks to Brand URLs + Saves + Comments + Likes

  • Clicks to Brand URLs is defined as the number of times visitors clicked on a brand’s URL from a Pinterest pin.
  • Saves is defined as the number of saves of a Pinterest pin. 
  • Comments is defined as the number of comments on a Pinterest pin.  
  • Likes is defined as the number of likes of a Pinterest post. 

Sources: TapInfluence tracking system, Pinterest APIUpdate frequency: Hourly
 

YouTube Engagements

The number of engagements = Clicks to Brand URLs + Likes + Comments

  • Click to Brand URLs is defined as the number of times visitors clicked on a brand’s URL from a YouTube video.
  • Likes is defined as the number of likes on a YouTube video.
  • Comments is defined as the number of comments on a YouTube video.  

Sources: TapInfluence tracking system, Youtube API

Update frequency: Hourly

Instagram Engagements

The number of engagements = Clicks to Brand URLs + Likes + Comments

  • Clicks to Brand URLs is defined as the number of times visitors clicked on a brand’s URL from an Instagram post. 
  • Likes is defined as the number of likes of a Instagram post. 
  • Comments is defined as the number of comments for an Instagram post.  

Sources: TapInfluence tracking system, Instagram API

Update frequency: Hourly 

Google+ Engagements

Total engagements = Clicks to Brand URLs + “+1”s + Shares + Comments

  • Clicks to Brand URLs is defined as the number of times visitors clicked on a brand’s URL from a Google+ post.
  • +1s is defined as the number of +1s on a Google+ post.
  • Shares is defined as the number of shares of a Google+ post.
  • Comments is defined as the number of comments on a Google+ post. 

Sources: TapInfluence tracking system, Google+ API

Update frequency: Hourly 

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