Now, we’ll move into the final section of this guide: The metrics and analytics section.
1. To view content metrics for one or more assignments within a program, visit the Content page for that program.
Visit the Content page to see how many people viewed, shared, and commented on individual influencer posts on Facebook, how many people retweeted or favorited a tweet on Twitter, or liked or repinned a pin on Pinterest.
2. To view overall analytics across one or more assignments within a program, visit the Analytics page for that program.
Visit the Analytics page to see overall and per-channel reach, views, engagement, and ROI for a single assignment, or for all assignments within a program.
3. To view analytics across multiple programs, visit the top-level Analytics tab.
Visit the top-level Analytics tab to see overall and per-channel reach, views, engagement, and ROI for assignments across multiple programs.
We’ll dive in a little deeper now to give you a lay of the land and to provide helpful hints for understanding the numbers. First up — per-post or content metrics for one or more assignments within a program.
Understanding performance with metrics and analytics | Viewing per-post metrics for a single program or assignment | Viewing analytics for one or more assignments within a program | The assignment overview | Reach | Views | Engagement | ROI | Channel Details | Viewing analytics across programs