Create as many separate assignments as you want within a program. When you create a new program, the system automatically walks you through the initial setup for the program’s first assignment.
Assignment setup is important, so we’ll give you a close look at each element as we walk through setup for the first Bright Looks assignment.
First, a little background on the Bright Looks program—it’ll help you make sense of the actions we’ll be taking as we set up the assignment.
Background on the sample program and assignment used in this guide
We’ve allocated $20,000 for an influencer campaign to promote Bright Looks, a new cosmetics line comprising seven products: foundation, powder, eye shadow, eyeliner, mascara, blush, and lipstick.
From our strategy work, we know our audience lives and plays on YouTube, Facebook, and Pinterest. They also follow beauty and lifestyle bloggers.
For the first Bright Looks assignment, between 10 and 20 influencers will each create seven pieces of content—two vlog and five blog posts—over a seven-week period. Each influencer will produce one piece of content each week for each product in the line.
Our chosen influencers will also share those blog posts and videos to their audiences on Twitter, Facebook, Pinterest, and Instagram. In keeping with the spirit of authenticity that is influencer marketing, we’re giving our influencers lots of freedom: They can choose which two products they want to vlog about. They can also create content for the products in the line in whichever order they want.
For instance, one influencer might post this way:
Week 1: Blog post Share to social sites for the lipstick
Week 2: Blog post Share to social sites for the mascara
Week 3: Blog post Share to social sites for the eyeliner
Week 4: Vlog post Share to blog and social sites for the foundation
Week 5: Blog post Share to social sites for the powder
Week 6: Blog post Share to social sites for the blush
Week 7: Vlog post Share to blog and social sites for the eye shadow
Now, back to setting up the first Bright Looks assignment.
Naming an assignment
10. The assignment name appears in the subject line of the email invitation the system sends to influencers. It also helps you differentiate between assignments in a program
11. We anticipate creating several assignments for the Bright Looks program over the coming months, so we’re calling this first one the Launch assignment.
Later, we’ll show you how to change Assignment and Program names if you find that you need greater differentiation as you implement greater numbers of programs and assignments.
A: Many marketers use numbers in assignment names for differentiation purposes. For instance, we could have called our umbrella Program “Bright Looks Launch,” and created seven different Assignments within it:
Assignment Name: Bright Looks Launch Week #1
Assignment Name: Bright Looks Launch Week #2
Naming becomes critical as you add more programs and assignments, so we want you to be thinking about it from the start.
Getting your Bearings | Signing in to the platform | Building Programs with Assignments | Adding Assignments to Programs | Choosing an Assignment Type | More about creating new programs and assignments