In 2009, the U.S. Federal Trade Commission (FTC) developed a set of guidelines "concerning the use of endorsements and testimonials in advertising." In March of 2013 the FTC released their first update to the .com Disclosures guide. These guidelines affect the social media activities of online influencers. The .com Disclosures guides are not laws, but as stated, guidelines. According to the guidelines, no matter the social platform, social influencers should disclose when they are being sponsored. The reasoning behind these disclosures is to protect the consumer. In other words, the consumer needs to clearly understand that he/she is being advertised to.
Within the TapInfluence platform, it is up to the influencer to select his/her method of disclosure unless otherwise specified or required by the brand within the program details and legal terms. Brand required FTC disclosures are provided to influencers up front and prior to the influencer accepting or declining the opportunity.
Additional article on FTC disclosures - http://www.socialmediaexaminer.com/ftc-2013-disclosures/
Have additional questions or issues? Email firstname.lastname@example.org